A CPA firm built
for one kind of business.
We took every other industry out of our intake form. Manufacturing, professional services, restaurants — all gone. The only client we know how to serve is the e-commerce founder. That’s a decision, not an accident.
It started with one Shopify store and a bad spreadsheet.
In 2014, our founder Dana Park was a Big-Four senior manager moonlighting as a friend’s bookkeeper. The friend ran a candle company doing $80k/month on Shopify and couldn’t figure out why she was always short on cash.
The answer wasn’t in any accounting textbook. It was in the way Shopify reported gross sales before refunds, the way her supplier billed her in two currencies, and the way her bookkeeper expensed inventory the day it was bought instead of the day it sold.
Twelve years later, we’ve made a practice out of fixing exactly those mistakes — and only those mistakes — for hundreds of founders.
one very confused founder.
Four principles that
shape every engagement.
We’ve turned away revenue from clients that didn’t fit. These principles are how we decide.
Specialization beats generalization.
A CPA who serves restaurants, law firms, and DTC brands serves none of them well. We turn down the first two so we can be exceptional at the third.
Books should drive decisions, not just satisfy the IRS.
If your monthly P&L doesn’t change how you plan next month’s inventory PO or ad spend, your books are a tax exercise — not a business tool.
Inventory is the heart of the business.
For e-commerce, COGS is everything. Get it wrong and every downstream number — margin, valuation, cash forecast — is fiction. We start every engagement here.
A partner reads your statements, every month.
You will never be passed to a junior associate you’ve never met. A licensed CPA partner reviews and signs off on your close. Always.
Three CPAs.
One specialty.
Between us, 34 years of public accounting, 12 of them inside the e-commerce trenches. We are the people who read your statements.
Dana Park, CPA
17 years public accounting. Former Big-Four senior manager. Built her first DTC chart of accounts in 2014 and never looked back.
Jamal Mensah, CPA, MST
Master’s in taxation. Specializes in multi-state nexus, R&D credits, and inventory-heavy tax structures for e-commerce sellers.
Lena Kowalski, CPA, CMA
Ex-controller at a $40M Amazon aggregator. Runs our fractional CFO and cash flow forecasting practice. Lives in cash flow models.
Curious if we’re the
right fit for your brand?
Half our discovery calls end in “honestly, you’re not ready for us yet — try this first.” We’d rather tell you the truth than land a client we can’t help.
Book a 30-min call